Nick Hertzman
Hands-On Marketing Leader Driving Exceptional Growth with Minimal Resources
About
I’m passionate about leveraging technology and smart marketing to bring impactful ideas to life, and I love working at the intersection of strategy, creativity, and people. Let’s make something great together.
Skills
Growth Strategy & Demand Generation
- Led multi-channel campaigns that expanded market reach and increased inbound funnel growth by 750%.
- Leveraged data-driven insights to optimize lead generation and reduce customer acquisition costs by 50%.
- Implemented Product-Led Growth (PLG) tactics to boost user acquisition in competitive markets.
Go-To-Market & Product Launch
- Launched AI-powered hiring platforms, establishing product-market fit with over 100 beta users.
- Developed go-to-market strategies resulting in strong user adoption and revenue growth.
- Positioned products effectively through strategic messaging and in-depth market research.
Team Leadership & Development
- Managed marketing teams of up to 7 members, achieving 0% voluntary turnover.
- Built teams that scaled from startup to high growth, cultivating a results-driven environment.
- Mentored team members to grow professionally, aligning personal development with company success.
Digital Marketing & Martech Integration
- Built and optimized marketing automation stacks, achieving a 40% improvement in lead nurturing efficiency.
- Integrated tools like HubSpot, Intercom, and Webflow to drive automation and efficiency.
- Increased conversion rates through CRM and marketing stack optimizations, leading to a 30% boost in inbound leads.
Cross-Industry Experience
- Expanded market presence for SaaS platforms from 5 to 20 cities in one year.
- Adapted growth strategies for consumer tech, SaaS, and marketplace products, meeting each industry's specific challenges.
- Partnered with product, sales, and design teams to align growth initiatives and deliver measurable results.
Career History
Joinery
After years of experiencing the inefficiencies in hiring, I launched Joinery to tackle one of the toughest challenges in recruitment: finding the right fit without wasting time. What started as an idea quickly grew into an AI-powered platform reshaping the way technical and niche teams hire. From crafting algorithms that assess culture fit to working late nights perfecting user acquisition strategies, this journey has been as much about listening to users as it has been about building a product.
By collaborating with ATS giants like Greenhouse and Lever and experimenting with creative campaigns like our "resume ad," Joinery’s story became one of bold experimentation, fast iteration, and the power of a small, scrappy team making waves in a competitive space. Unfortunately, as is the case with many startups, we ran into funding challenges and had to move the project to the backburner.
Showdigs
At Showdigs, I joined a fast-growing startup with a mission to transform how property managers handle their rental turnover process. Leading the marketing team, I embraced the challenge of expanding our market presence from 3 cities to nation-wide, crafting go-to-market strategies that fueled incredible growth and drove a 750% increase in our inbound funnel.
Collaborating with sales, product, and design teams, I saw firsthand how a unified approach could create momentum—and secure a successful Series A funding round. Showdigs wasn’t just about scaling markets; it was about learning to balance creativity with strategic execution. When the opportunity presented itself, I knew it was the right moment to take everything I had learned and channel it into building something of my own. That’s when I decided to take the leap and founded Joinery.
Unearth
As Marketing Director at Unearth, I led the charge in scaling the company from $1 million to $3 million in ARR. Building and managing a cross-functional marketing team of seven, I developed and executed strategies that tripled revenue and grew inbound leads by 250%. My focus was on creating scalable systems that aligned sales, product, and design teams to drive growth while maintaining efficiency.
During my time in this role, Unearth underwent a strategic pivot from construction-focused solutions to a broader GIS platform, expanding our target audience to include utilities, the Department of Defense, and more. This shift required reimagining our messaging and positioning to resonate across diverse markets, an effort that ultimately contributed to our success.
From launching a self-serve signup flow to refining investor-ready metrics that helped secure Series A funding, this role gave me a deep appreciation for the power of collaboration and leadership. It was here that I learned how to balance big-picture strategy with the day-to-day execution required to keep a fast-growing team moving forward.
Unearth
Joining Unearth as Marketing Manager (as the sixth employee, pre-revenue and pre-product), I helped grow the company to $1 million ARR while laying the foundation for future scalability. As the sole marketer (eventually hiring 1 direct report), I developed core marketing infrastructure, implemented CRM and automation tools, and executed campaigns that drove a 334% YoY increase in organic traffic.
This role was about rolling up my sleeves and building from the ground up—driving SEO growth from zero to over 10,000 keywords, overhauling the website to improve user experience, and contributing to the successful $3 million seed funding round. These successes earned me a promotion to Marketing Director, where I took on broader responsibilities and led the company through its next phase of growth.
HigherEducation.com
Stepping into the role of Content Marketing Manager, I took ownership of content strategies for a portfolio of domains valued at $3 million+, driving traffic and engagement across multiple platforms. My work on sites like Nursing.org turned them into leading resources, growing their traffic value from $0 to $100k in under a year through targeted content and SEO strategies.
This role was about delivering measurable impact. From launching the $50k Nursing scholarship campaign that significantly boosted brand visibility to doubling site traffic for AffordableColleges.com, I honed my ability to create content that not only resonated with audiences but also delivered tangible business results.
HigherEducation.com
As a Research Editor, I played a foundational role in shaping data-driven content strategies that dramatically increased visibility and engagement for key education domains in the healthcare, graduate, and undergraduate spaces. By overhauling geo-targeted pages on RNtoBSN.org, I achieved a 1,200% increase in monthly visits—from 3.5k to 46k in just a year.
This role taught me the importance of precision and audience focus. Whether developing comprehensive student resource guides or collaborating with freelance writers to produce high-quality content, I saw how strategic storytelling and data-backed insights could drive meaningful growth. These early successes set the stage for my promotion to Content Marketing Manager.
Graduate Degree, Internships, and International Experience
Driven by a passion for global engagement, I pursued a graduate degree in International Relations in Paris, building on my anthropology background with the goal of joining the foreign service. During this time, I interned in Washington, D.C., worked at UNESCO in Paris, and volunteered with international organizations across Africa and Asia, contributing to projects focused on community development and global cooperation.
Unfortunately, I was unable to secure a foreign service placement. This challenge prompted me to reflect on my strengths, pivot my skillset, and reframe my resume, ultimately landing my first marketing role at HigherEducation.com—a transition that launched my career in driving growth and crafting compelling stories through data-driven strategies.